It’s an essential part of website SEO and in the following post, I'll show you the steps and tools you need to optimize your posts to help rank your website.
Let's get start it now.
Did you know that building a beautifully-designed website can be just as important to search engine rankings as site architecture and knocking out high-quality content? Yes It's true. But what exactly should you pay attention to? To help you, I’ve put together a list of ten elements for good website design that are also proven to help your search engine rankings.
1. Keep important your content above the fold
This is pretty standard, and some would even argue that it’s not that important since people are trained to scroll, but in my own tests and the tests of others, I’ve seen it proven over and over again. So, keep the important information in those top 768 pixels. Research has shown that people do scroll, but they actually spend 80% of their time above the fold and only 20% below.
This brings us to the topic of sliders, which are pretty popular. I’m not a fan of sliders because they tend to confuse the user. When a user arrives on a page and the real estate above the fold is dominated by a slider, the hunt is on. That’s never a good user experience. Instead, if you decide to use a slider, make sure that its position is justified. In other words, make sure that a slider is the most important thing you want a user to see/do when he or she arrives at your website.
Such example, it might be justified to use a slider to feature your top products or top content on a site. It’s justified on Entrepreneur:
But notice how the user stays in complete control. That is another essential factor you must keep in mind when creating a slider. In the case of Quick Sprout, the important information is two-fold: the latest blog post and the call-to-action for a free report. So, always determine what is the single purpose of the page…and then make sure it is above the fold.
2. Keep the number of links on a page under 100
While Google recommends that you keep the number of links on a page under 100, this is not for search purposes, but design and user experience purposes. In fact, Matt Cutts published a page with close to 200 links on it.
Why does Google recommend you limit the number of links to 100? It used to be that Google would only index up to 100 kilobytes of a page…that equalled to about 100 links. Now Google can easily index a page much larger than that. So, what happens if you decide to place more than 100 links on a page? Google might crawl you and look at you like a spammer.
However, what you do might be legitimate, and having over a hundred links, like Cutts does, can also work if it is justified. In that case, you will only pass on a limited amount of PageRank because there are tons of links on that page. How the user experiences the page is more important these days than PageRank or pure SEO measures, so limiting 100 links to a page is a good idea.
3. To create hub pages
One of the best ways to get your content out of the archives and delivering SEO value to your site is by creating a hub page of your best content.
Such example, you could divide content into beginner, novice and expert advice on a particular topic and then link to all that content on a single page. You could also break it down by themes like Problogger does on its Archive page:
Why is this important? For two reasons: it’s important for user experience, but it also gives your old pages new life, thus bringing a sluggish low-performing page back up to search engine significance.
4. Develop & design your navigation for UX and SEO
Navigation is both important to your user and to search. Spiders crawl navigation to help them determine the architecture of the site, much like the site map.
Instead, you need to use standard HTML and CSS to get the best of both worlds. But you can get away with adding visual appeal to a HTML/CSS nav bar using Flash.
5. Must use breadcrumbs
Like navigation, both search engines and users find breadcrumbs useful. Users find them useful to locate where they are on your site, especially if they came through a deep page.
6. Build beauty into your web design
As the age of sentiment search grows, user experience will help determine how a search engine will rank a website.
Let’s say people find their way to your website through a search. They land on your business page, look around, do not like what they see because it is shoddily designed and then bounce out of there.
Such example, will then ask whether they want to block that search result or not. If the user chooses to block it, then you are doomed. That’s a mark against you.
But let’s say, they don’t block it. Google is still going to wonder why the user bounced off the page and ended back up on the search results again. It’s likely to count against you. That’s why you need to design your site to attract and keep the users. This starts with a well-designed site.
I’ve spent years testing different designs of Quick Sprout, looking for that optimized look. When you are testing, the most important things you need to test for are page views, time on page and bounce rate. Design a beautiful site to lower those rates.
7. Crawl and validate your site
As a sort of review when it comes to designing an awesome website for search engine optimization, you need to crawl and validate your site to determine where you are.
What should you test and how? Well, here’s a checklist to help you see what needs to be crawled and validated…and then I’ll share with you a tool to help you do just that. You must validate:
- Accessibility (Section 508 and WAI Standards)
- Dead links
- Multiple browsers
- Multiple devices
You can use the Crawl Tools by SEOmoz or the W3C validation tools to test your website and find all the documents that need to be fixed in priority.
Once you’ve tested and identified all the problems, prioritize, fix and then re-test. Fix again and then, instead of using tools to re-validate, have family and friends test the site to get the user’s angle on your site.
8. Optimize Blog Posts
People are looking for information online. Blogging is one way to feed the demand for information.
Optimizing your blog posts for organic search accomplishes two things:
- Creates content your target audience wants and needs
- Communicates what your content is to search engines so they can share it with your target audience
Whenever you’re creating online content you want to think about the reader first. For the most part, when you focus on the reader the SEO part of the equation will be taken care of without much effort.
But there are some important steps to take to optimize your blog posts so that you communicate with the search engines so they can rank your posts.
9. Internal Linking
Internal links help market you business posts as readers read your blog posts.When someone is done reading your content you have to give him or her a next step. If you link to 4 or 5 previous blog posts you give the reader something to do next and it benefits you. They continue to read your content. They stay on your site. You continue to build that trust and relationship that leads to a sale.
Again, blog readers appreciate internal links as long as it’s not overdone. And because readers show preference toward internal linking, search engines do as well.
Internal linking gives search engines an indication of relevant content on your website. By linking from an authoritative content on your site to another relevant contents you indicate that both posts are important.Internal links can also increase traffic and time on site, which are two additional indicators search engines use to gauge the relevance.
10. Use WordPress SEO Plugins
WordPress is the most popular content management system available.One reason WordPress is popular is because of the community of developers it has. The software comes with a huge market for free and premium plugins.
Google XML Sitemaps is a simple plugin. You don’t have to do much to set it up, but it gives Google the information it needs to know what is on your site. (be sure to disable Yoast sitemaps if you use this plugin alongside it so you do not create duplicate XML sitemaps)
Eventually, site speed is a huge factor in website success. People expect your site to load quickly. There is nothing more frustrating to someone than waiting and waiting for content to load. Too many WordPress website take too long to load. Getting a quality WordPress host will be a big help, but adding the W3 Total Cache will add another layer of improvement.
I imagine that you want to see an uptick in traffic like this:
The fact is, you can’t get traffic like that unless you website like you mean it.
Organic search remains a major source of traffic for website. Following the tips in this post will help set your website up for success with organic search.
In general, write in-depth content that are seen as better than any other source of content by your target audience. If you create something better than everyone else you’ll have no issue achieving good results in the organic rankings.
Use WordPress and its free and premium plugins to optimize your website, pages and posts. It can help clean up the content so you’re communicating correctly with the engines.
Finally, create the type of content that is most shared and linked to by your target audience and influencers in your industry. Links remain a major part of the organic search algorithms so getting those key links over time will benefit your website.
It plays a major role in SEO, and the frequency of your blogging can determine how much traffic you bring in, how many leads you generate, and ultimately how many conversions you make.
If you want to win at the game of online marketing, you’ve got to be publishing content.
And you can’t stop. Internet marketing is a marathon, not a sprint. As a ten-year veteran of this sprint, I can attest to the fact that it gets ugly and tiring, and there are times when you want to quit. But I can also attest to the fact that your hard work pays off.
Sure, at times you might feel like you’re banging your head against a wall, but all that work is doing something. It’s growing your customers. It’s building trust. It’s pushing up conversions bit by bit, day by day, month by month.
I hope you guys, learn something about it which has been mention above. If you have any doubts. just feel free to comment below.
Have a good one :)